The Inspiration Behind Faith of the South

At Faith of the South, we commend one's ability to turn failures into success stories and challenges into opportunities to better ourselves. We bear this in mind with each piece of streetwear apparel we put out - all of which is uniquely branded to reflect our longstanding values as a streetwear apparel brand.

To succeed in any endeavor in life, you must have faith. That's what Faith of the South is all about–and with faith in our hearts and minds, we find the strength to continue to persevere through personal struggles and challenges.

Transcending Doubt and Staying the Course

No one's life path is on the same trajectory, which is why it's so important to remain focused and grounded as you work toward your goals. Though taking disappointments, rejection, or personal pitfalls in stride is no easy task, the moment doubt creeps into your mind is the moment you stray from what's meant for you. 

Faith of the South is here to remind you that any roadblocks you encounter are merely a detour on the way to your destiny. To us, failure isn’t when things don’t work out the way you’d anticipated. Failure only ever occurs when you give up when things don’t pan the way you had hoped. 

This mentality is the reason why Faith of the South is here again today. It’s through a dedication to our most ambitious goals and faith that our biggest wins are ahead of us that keeps us pushing forward. When you slip on one of our t-shirts or throw on one of our caps, we encourage you to think of what life would be like if you continued to stay the course. You could end up exactly where you always dreamt you'd be.

Expanding on Our Iconography: What it Means to Us

Faith of the South was founded with the idea that when faith trumps self-doubt, anything is possible. Eight years later, our core principles remain the same as we release new clothing and accessories.

 Our updated branding is meant to convey this very sentiment. The mountain you see in our logo represents the treacherous journey to the mountain's peak, where all our goals and ambitions lie. Its face symbolizes ourselves as we focus our efforts on reaching its peak, or the goals we aim for from a personal and professional standpoin

Like any hard-won achievement, the path to success is never linear. The universe will always find ways to test you and your dedication, and it is only through sheer willpower that you will weather the storm. Whether you succeed will depend entirely on your willingness to show up for yourself every single day, and making the commitment to bring you one step closer to your dreams.

A Values-Driven Clothing and Accessories Brand

Following a yearslong hiatus, Faith of the South has been reinvigorated with the idea of having a goal in mind and doing whatever it takes to make it happen. To us, this means giving 110% effort and overcoming failure, even if that means starting over from scratch. 

Our clothing and accessories are designed to showcase not just one's personal style - but the confidence, motivation, and self-determination that prevails in the face of uncertainty. As we dig our heels in the ground, we hope that our commitment to our values is enough to inspire you to pave your own way to success.

With that in mind, we urge you to Faith Yourself and explore our collection of streetwear apparel and accessories.