To us, faith is more than a five-letter
word. It's the foundation beneath every step you take when the path forward
seems shaky, unclear or unbearable. It’s the voice inside your head encouraging
you to keep going when the whole world is telling you to stop, abandon your
beliefs and surrender to doubt. It’s the unconditional trust you put in
yourself to be brave, to persevere, to push through and to stay strong.

Established in 2017, Faith of the South is
an apparel brand that embodies the doggedness and determination it takes to
believe in yourself when nobody else does. Built on passion and based on
purpose, our clothing company prioritizes quality, comfort and durability above
all else. Join us in forming a community bound by shared values, collective
strength and unabated willpower.

Our inspiration stems from the everyday
heroes who live and walk among us – the dreamers, the doers, the survivors who
refuse to settle, give in or give up. Those who stop at nothing in pursuit of
their dreams, who vow to stand firm in their faith no matter how many setbacks
or hardships they face. We see you. We hear you. And we commend your courage to
stay unwavering in your convictions.

Remember, the path to success is rarely a
straight line, but instead a series of curves and bends. Every attempt we make,
successful or not, adds depth to our personal character. And, as you steer
through the ups and downs of life, your faith will be tested. Stand tall and
have confidence in what’s to come in! May our unique articles of clothing be
your protection against non-believers, doubters, anyone who questions your
faith or any circumstance that stands in your way. This is your moment.

OUR MISSION

Driven by a shared belief that
disappointment, rejections and pitfalls are just speed bumps on the way to where
you’ve always been meant to be, we design clothing and accessories for those
who know from personal experience that failures and obstacles are nothing more
than opportunities to learn and grow. Wear our meaningful designs with pride.
Wear them with confidence. Wear them knowing that if you stay the course and
keep going, one day you’ll be exactly where you need to be. Because, when all
is said and done, the efforts and sacrifices you make will be well worth it.

OUR VALUES

Our commitment to supporting the faithful
extends beyond our products. By aligning our brand with causes that resonate
deeply with our values, beliefs and principles, we’re putting our faith into
action, we’re leading by example, we’re giving back and making a difference.
Our decision to allocate 2% of proceeds to cancer research organizations is not
just a business strategy; it’s a heartfelt initiative to make a positive impact
on the lives of those affected by this devastating disease. In doing so, we aspire
to bring a bit of love, hope and healing to millions.